Improve Website SEO & Content
Increase web traffic by making sure website SEO is up to par. More web traffic means more sales and conversion in most cases. Most people find or research a business online before making the plunge. On top of having SEO down pat, make sure your website is consistent and clear.
Utilize Social Media
Keep fans and customers up to date on social media. Post sales, business updates or relevant posts about your business or market. Engage with customers by replying to comments or feedback. Find new fans and followers by searching for those interested in similar products or services. If you are hosting a big event or sale, pay a little bit to boost your post. Better yet, utilize analytics and create a targeted ad. Furthermore, make sure social media graphics are eye catching and well designed.
Increase Online Reviews
There are a ton of websites out there that offer business reviews. If you’re like most, you check a business out before visiting or buying products or services. Ask your customers to write a review. A sign can be hung in the door or a link to review websites at the bottom of an online order confirmation. Do you have regular clients or customers that are your biggest fans? Next time they stop by, ask them directly for a review.
Offer Grade A Customer Service
Local businesses, especially in a small town, are well known. Good service comes from a good attitude of the seller and care for the client. Create an atmosphere that is friendly and customer based. A good attitude costs absolute nothing.
Know your Marketing Strategy
What works best in your area? Digital marketing is always a great option but consider word of mouth, presence in the community, printed materials, radio ads, sponsorship or billboards. Work on your branding and recognition instead of strictly sales.