By: Taylor Galbreath
There is no reason not to have a website in today’s world of business. A business in New York City looks for the same things a business in Grundy County, Tennessee – new customers and more sales. These are the primary reasons to build a website, but having the appearance of a credible business with your nice-looking and easy-to-use website makes gaining both easier. A website is one of the most useful tools for any business, big or small, in the 21st century, and having a GOOD website is becoming more important every day.
Customers have increasingly strayed from window shopping on the streets in favor of using search engines to find exactly what they’re looking for while virtually window shopping. The World Wide Web is a growing marketplace that is only growing larger, and with its low advertising costs, a website becomes the most convenient tool you have to reach out to these consumers. Some potential customers may also accidentally stumble upon your website while browsing the internet and become interested in your products or services.
When you have an online presence customers are more aware of your business. With increased customer awareness come increased sales, especially if you provide customers with the option to purchase directly from your website. Online shopping has quickly become a way that most people purchase important products and support their favorite businesses. The difference that online sales can make in your profit margin cannot be underestimated.
All of this is fantastic for small business owners that need every customer they can get. Having no website means missing out on so many potential benefits, but having a poorly designed website is almost worse than having no website because it may make a bad first impression on your potential customers. A sleek and polished website gives customers a feeling that your business is credible and worth their time. If you have no experience building a website and do not want to shell out the big bucks to hire a website designer, we here at the Biz Foundry have you covered because we are hosting a seminar on how to build your own website beginning April 9th. Contact us for more details at 931-210-5105.