If you have a smart phone, you can make a first-rate video to market your business – whatever business it may be. Maybe you have a boutique for clothes and accessories. Perhaps you offer your services as a consultant. If you aren’t using video marketing, you are severely behind the times. And the good news is, there’s no actual camera required. No fancy editing software. No giant fees to marketing firms.
Actually, in our current cultural climate, the more raw and roughly cut a video is, the more authentic it appears. The fancy, polished videos do not convey a brand that can be trusted, apparently. Americans are craving something real and trustworthy. So if your video comes across as authentic, you’ve won their trust. You have connected on a personal level. You have gained customers.
More than 50% of consumers want to see videos from brands. This medium is preferred more than any other type of content, actually. They’ve also found video content on landing pages to increase conversion rates by 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions. (You can read more about these stats from this blog here)
Let's also note that video marketing can vary in form. It can be posting a video on your website or social media outlets that you filmed. Or it could be live-streaming an event. Some businesses can also gain useful traction from how-to videos or videos with content that is educational in some way for the viewer (think “life-hacks”).
If you’re not sure where to start with your video marketing, sign up for the upcoming workshop at The Biz Foundry. On March 18, we’re hosting Roy Garton with FDMC Digital Media. The three-hour workshop will focus on using video from your smartphone or DSLR to promote your brand, and will include tips on how to produce a good video, learning about various types of equipment you can use on a budget, editing techniques, lighting, etc.
The video marketing workshop is designed for novice and intermediate users alike, so if you find yourself wanting to expand your marketing or branding through web and social media platforms, it’s a surefire bet.
To sign up for the workshop on March 18, just click here.